Originally from the Bahamas, I moved to the USA as a teenager to attend college and follow my dreams of working in the Creative Art field. In college, I studied Commercial Art with Video Production at Tampa Technical Institute, in Tampa, FL. Graduating in 1998, I began working as a Graphic Designer for a Directing Marketing company. Over the years, being promoted to a Coordinator position working with national clients across America.
During the 22 years of working for this company; I have also done a multitude of freelance work to keep my creative talents growing. Including: online affiliate marketing, photography, wedding programs, family reunion and specialty shirt designs, cover art for albums of local artists, restaurant menus and nightclub flyers. Whatever you may need visually, I will do my best to help you to reach your goals.
Creative Marketing Designer and Coordinator with 22 years of experience in print design, marketing and prepress in a fast-paced production environment. Proven history serving as a point of contact between clients, artists and ad agencies while applying excellent communication, problem-solving, and interpersonal skills. Demonstrated experience understanding the clients requirements, analyzing designs and marketing, while having understanding of the overall business goals.
Designer of direct-mail advertising based on clients specifications. Logo creation and/or digital vector clip art. Product photography and/or color-color correction of client supplied photos. Social media marketing and SEO.
The creation of flyers, brochures, book covers, t-shirt prints, business cards, booklets, bookmarks, envelope designs, signs, letterheads, posters, CD cover, print media design templates, and more. Printed media to reach customers on a broad scale across different types of formats can reach potential customers in ways that digital marketing cannot.
Use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Including: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Build websites using the WordPress development platform. Including developing and customizing HTML as necessary for websites, creating Cascading Style Sheets (CSS), and any additional feature requirements desired by the client.
Design user interfaces with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design). Graphic design and typography are utilized to support its usability.
Captures high-res pictures using techniques to showcases products attractively and entice potential buyers to purchase specific products. High-res quality files are used with online and offline advertising for successful catalogs, brochures, magazine ads, billboards, social media ads and company websites, specifically when selling products direct to consumer.
Prepress work for both print and digital projects. Assisting other artists and/or design teams primarily in producing print, packaging, advertising, point-of-purchase and digital graphics. Experienced in preflight formatting, in addition to collecting, processing, checking and uploading files.
Interested in brand marketing, product photography, web or print design projects? Submit your requests by clicking the "Contact Me" button. Thanks!